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Emerging Market Multinationals

Emerging Market Multinationals

Alvaro Cuervo-Cazurra, William Newburry, Ho Park Seung
Cambridge University Press
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek....
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