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Media Economics Economic Issues in the Media Theory and practice

Media Economics Economic Issues in the Media Theory and practice

Marquardt , Marzena Barańska, Jerzy Gołuchowski, Marek Łuczak, Bogusław Nierenberg, Aleksa...
Wydawnictwo Naukowe PWN
In general, when we think about media, and especially mass media, we seldom associate them with economy. Meanwhile, the freedom of communication is closely related to the fi nancing sources. The Americans say: “he who pays the piper calls the tune.” In the modern world, it is diffi cult to establish....
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