This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.In The GANNI Playbook, Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom, while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.